RIM outlines program for enterprise clients to adopt BB10

Thu Dec 6, 2012 6:21am EST
 
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By Euan Rocha

TORONTO (Reuters) - Research In Motion outlined a step-by-step program on Thursday to help its large base of enterprise clients transition across to its soon to be launched new BlackBerry 10 platform.

RIM is betting that the new devices, set to be launched on January 30, will revive its fortunes. But the fate of the BB10 smartphones will in a large part be decided by corporations and government agencies the world over that are big users of RIM's BlackBerry devices, which have long been renowned for a strong set of security features.

The Waterloo, Ontario-based company, once a pioneer in the smartphone arena, has ceded market share to Apple Inc's iPhone and devices powered by Google's market-leading Android operating system.

RIM promises its new devices will be faster and smoother than previous smartphones, and will have a large catalog of apps that are crucial to the success of any new line of smartphones.

While RIM's low-end smartphones still enjoy strong sales in emerging economies across the globe, sales of its higher-end phones, especially in the developed world have fallen sharply.

RIM, which initially plans to launch only a high-end touchscreen and a high-end QWERTY keyboard-based device on the new platform, is hoping that these two BB10 devices will reverse this trend.

The new operating system can only be used on the new handsets.

Early adoption of BlackBerry 10 by government and corporate clients, who have been abandoning RIM's currently aging line-up of devices in droves, will go a long way in easing the concerns of both RIM's clients and investors. Many fear that a lackluster market reception to BB10 could seal RIM's fate.   Continued...

 
A BlackBerry device is shown in front of products displayed in a glass cabinet at the Research in Motion offices in Waterloo November 14, 2012. REUTERS/Mike Cassese