Intel bets big on thin PCs and phones at Las Vegas show

Mon Jan 7, 2013 6:26pm EST
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By Noel Randewich

LAS VEGAS (Reuters) - Top chipmaker Intel Corp on Monday announced shipments of a new low-power chip and showed off next-generation ultra thin laptops and convertible tablets in its latest bid to prove that the struggling PC industry still has a bright future.

At the 2013 Consumer Electronics Show in Las Vegas , Intel said new energy-efficient processors for tablets and laptops are available now, and it outlined features like voice recognition and drastically improved battery life on future PCs.

"Absolutely all-day battery life where you just don't have to bring your power brick at all anymore," Kirk Skaugen, corporate vice president and general manager of Intel's PC Client Group, said of laptops built with the company's upcoming Haswell processor.

While macroeconomic troubles have weighed on sales for several quarters, the growing popularity of tablets and smartphones is seen as an existential threat to the PC industry.

Anxious to breathe new life into PCs and prove a recent slump in sales is not permanent, Intel and PC manufactures in Las Vegas this week will display a range of ultra thin laptops, dubbed Ultrabooks, and hybrid devices that convert into tablets.

On a stage flanked by dozens of tablets and laptops with rotatable and detachable screens, Skaugen said Intel's newly available chip based on its current Ivy Bridge architecture sips just 7 watts of energy, more efficient than a previously planned 10 watts of power.


The Santa Clara, California-based company has long been king of the PC chip market, particularly through its historic "Wintel" alliance with Microsoft Corp, which led to breathtakingly high profit margins and an 80 percent market share.   Continued...

Kirk Skaugen, vice president of PC client group for Intel, speaks at an Intel news conference during the Consumer Electronics Show (CES) in Las Vegas January 7, 2013. REUTERS/Steve Marcus (UNITED STATES - Tags: BUSINESS SCIENCE TECHNOLOGY)