Flextronics woos startups with Silicon Valley tech center

Thu Feb 14, 2013 3:59pm EST
Email This Article |
Share This Article
  • Facebook
  • LinkedIn
  • Twitter
| Print This Article | Single Page
[-] Text [+]

By Noel Randewich

MILPITAS, California (Reuters) - Moving ideas from sketches on napkins to factory floors is often the toughest stage for a startup entrepreneur. Flextronics International Ltd thinks it can help with that.

The contract manufacturer, which produces the Xbox game console for Microsoft Corp and smartphones for Google Inc, as well as networking equipment and other electronics gear, has upgraded its campus in Milpitas, California, with equipment aimed at creating product prototypes for customers in a hurry.

China has become the world's factory floor over the past decade as incentives, low wages and entry into the World Trade Organization made it a highly efficient workshop for everything from shoes to electronics.

But Silicon Valley companies as small as startups and as large as Google are increasingly looking to local contract manufacturers for help with design and early production of new electronics products, experts say. This reflects a nascent trend of "reshoring" manufacturing operations to the United States.

Flextronics and rival contract manufacturers like Foxconn and Jabil Circuit Inc already offer customers "value-added" help designing their products, advice on what components to use and whom to buy them from, and other value-added services.

Singapore-based Flextronics said it spent $12 million on the Milpitas upgrade, with plans to spend another $20 million in coming months. The idea is to meet growing demand from companies in Silicon Valley that want to get products to market faster, site manager Zahid Hussain told Reuters this week.

"Technology is changing. Time to market is critical right now," Hussain said. "We're providing turnaround time. We're providing end-to-end solutions."

Flextronics' campus includes labs with metal detectors, guards and strict security procedures to protect the confidentiality of clients whose engineers are designing new products and producing prototypes.   Continued...

A technician configures a "Pick and Place" electronics manufacturing machine on February 11, 2013 at Flextronics International's Milpitas, California campus. REUTERS/Noel Randewitch