Game on for chip makers as mobile devices seek competitive edge
By Harro Ten Wolde
BARCELONA (Reuters) - Chip makers are battling fiercely to satisfy the appetite of lookalike smartphones and tablets trying to differentiate themselves by claiming supremacy in gaming graphics, previously the preserve of PCs and consoles.
To try to steal a march on its rivals, Qualcomm has added a team of 35 developers to create games that test new processing chips to their maximum capacity and show app developers the brave new world they can conquer.
"It is not to bring (the games) to the market, but to show what the opportunities are," Raj Talluri, Qualcomm's head of product management, said at the Mobile World Congress in Barcelona.
"With our new processors you will see more high resolution, high complexity, true 3D games on mobile."
The challenge for the likes of Qualcomm, Intel and NVIDIA is to make chips that are faster and can process clearer graphics, but which also use less power and cost less, making them suitable for as many phones and tablets as possible.
"The best is yet to come, Talluri said. "Right now the games are good, but I think we still haven't taken advantage of everything we have."
The improved technology will enable phones and tablets to offer online games more sophisticated than hits such as Rovio's Angry Birds and Zynga's FarmVille, which have drawn many new users to gaming. Continued...