Video analytics startup Vidyard could list within two years
By Ashutosh Pandey and Sayantani Ghosh
(Reuters) - When InContact Inc, a provider of internet-based call center services, wanted to gauge the success of its video marketing campaign, it turned to Canadian video analytics startup Vidyard.
Vidyard - which says it could list its shares within the next two years - analyzed how many people InContact's videos reached and how long they were watched, enabling its customer to better target its audience.
"(InContact) increased user engagement and click through rate by 57 percent but they also drove ... millions of dollars in pipeline," Vidyard's Chief Executive Michael Litt told Reuters.
Kitchener, Ontario-based Vidyard, dubbed "YouTube for Business" by some in the industry, also enables users to embed video in their websites, view real-time attention span data and share videos on social networks.
The company, whose customers include Salesforce.com, Rockwell Automation Inc and Fidelity National Information Services Inc, expects to double its customer base to about 2,000 over the next year.
Litt said an IPO was not likely in 2014.
"It's something that is kind of within a 24-month perspective," he said in an interview on Wednesday.
Litt, 27, founded Vidyard in 2010 with his college buddy Devon Galloway, who is the company's chief operating officer. Continued...