Google to let businesses generate more search pages

By Yinka Adegoke

NEW YORK (Reuters) - Google Inc said on Thursday it is launching a new feature to help businesses that use its Site Search service to instantly incorporate and update new Web pages in the latest phase of its expansion into business services.

Although Google is best known for its free consumer search, which is supported by advertising revenue, the company has been developing more services that make money by licensing search technology or services to client websites.

Website owners who use Google's Site Search service will now be able to add new web pages immediately so the most up-to- date information shows up on search queries thanks to a new on- demand indexing feature.

Before now an automated Google Site Search system 'crawled and indexed' the client website's pages from time to time. But this offered no guarantee of being up-to-date, the new on-demand indexing feature gives control to the website owner.

Site Search is a paid Google service that website owners use so visitors are able to search for information on their site's pages.

Google licenses the service to website owners at fees starting from $100 a year for smaller sites and can charge several thousand dollars for larger sites with thousands of pages. Google executives said they do not break out charges to major site owners whose sites have over 300,000 pages.

For smaller sites Google will license the service for free if ad query results are included in the results.

Google Site Search is hosted on Google's network of computers instead of requiring customers to install and maintain search equipment of their own. Google aims to improve the search quality of individual sites that contain important information, but are usually cluttered and inaccessible.