Twitter hiring workers to turn Tweets into money

By Alexei Oreskovic

SAN FRANCISCO (Reuters) - Twitter, the popular but money-losing microblogging service, is hiring engineers and specialists who can help turn it into a money-maker.

The 2-1/2-year-old Internet start-up, whose short text messages or "tweets" have become a global social phenomenon, is building up a team focused on generating revenue with a new range of yet-to-be launched products, judging by job postings on the company's website.

Among the 26 job openings listed on Twitter's site, four are specifically identified as being devoted to "monetization." Striking licensing deals are key responsibilities for two other jobs.

"Twitter is looking for new members of our technical staff to work on cutting edge monetization projects," several of the postings said.

The move to invest in such projects signals that making money is becoming a bigger priority at Twitter, as it seeks to evolve from being one of the Web's fastest-growing social media firms into a self-sustaining online business.

"The company has crossed into the phase where monetization matters. They're ramping it up," said a source close to Twitter who did not wish to speak on the record about its finances.

A Twitter spokesperson said co-founder Biz Stone was not immediately available for comment. The company has about 120 employees, she said.

Tweets, which are limited to 140 characters, have grown into an established communications medium that has played a key role in world events such as the post-election protests in Iran last summer.