Exclusive: Majesco to release Twister video game in Nov

Mon Aug 29, 2011 2:06pm EDT
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"This is using your full body as a game piece," said Majesco's chief marketing officer, Christina Glorioso.

The Twister video game, which will cost $49 and appear in stores on November 1, has 16 styles of play including the "party play" mode that was popular in the 1960s. Another mode of play allows participants to duck and dodge shapes that pop up onscreen. Up to eight people can play at once, with Twister's familiar color-coded instructions tying its participants up in digital knots.

"Investors right now just look at Zumba, but Twister is definitely one of the products we see as a major potential hit," Sutton said, adding that Majesco plans to market the game aggressively with live events and television commercials.

He also noted that the nostalgia around Twister will help it click with consumers. He declined to give details on the company's licensing agreement with Hasbro.

(Reporting by Liana B. Baker, editing by Peter Lauria, Andre Grenon and Matthew Lewis)