Apple's shares swallow biggest loss in four years

Wed Dec 5, 2012 6:10pm EST
 

By Ryan Vlastelica and Poornima Gupta

NEW YORK/SAN FRANCISCO (Reuters) - Apple Inc shares tumbled more than 6 percent on Wednesday, chalking up their biggest single-day loss in four years as fears grow about intensifying competition in the mobile device market.

The sell-off, fueled by a forecast by an influential research firm that the iPad maker is continuing to cede ground to rival Google Inc Android gadgets, rounded off a bleak 10 weeks for the most valuable U.S. company.

The stock was one of Wednesday's biggest percentage losers on the S&P 500, shedding $35 billion of market value as more than 37 million shares changed hands -- blowing past the company's average daily volume over 50 days of 21 million.

Apple's shares, once among the most desirable of portfolio holdings, have headed steadily south since September on growing uncertainty about the company's ability to fend off unprecedented competition. This year saw a surge in sales of Amazon.com Inc's cheaper Kindle Fire and Microsoft Corp's first foray into the tablet market with its Surface.

Meanwhile, Samsung Electronics continues to chip away at the iPad's dominance with its Galaxy line.

The assault on Apple's consumer-electronics home turf presents a stiff challenge for CEO Tim Cook, who was elevated shortly before the death of Silicon Valley legend Steve Jobs and is now charged with keeping the world's largest technology company humming.

"This is not going to be a short-term trend. This is a management test, of how well they can perform without Steve Jobs," said Brian Battle, director of trading at Performance Trust Capital Partners in Chicago. Referring to Apple's new iPad mini, which is only a smaller version of the existing iPad, Battle said the company needs "another home run" for shares to return to levels around $700.

"They need another new product that hits it out of the park. Without that, they could get a gradual grind-down in confidence," he said.   Continued...

 
Customers gather outside an Apple store before the release of iPhone 5 in Munich early September 21, 2012. REUTERS/Michael Dalder