September 11, 2012 / 10:18 PM / in 6 years

GM names Peck director of Chevrolet advertising in U.S

The Chevrolet car logo is seen on a car at the General Motors plant in Asaka August 30, 2012. REUTERS/Shamil Zhumatov

DETROIT (Reuters) - General Motors Co (GM.N) has named a new director of advertising for its flagship Chevrolet brand in the United States, the company said.

Molly Peck was moved to her new post from director of advertising for Cadillac, GM’s luxury brand, a position she held since last year.

Peck replaces Kevin Mayer, who left GM several months ago to take an executive advertising position with Volkswagen of America.

Peck led Cadillac’s advertising campaign to promote its new small luxury sedan, the ATS.

Chevrolet through August has accounted for 71 percent of GM’s U.S. sales, compared to 6 percent for Cadillac, according to Autodata Corp.

Peck reports to Chris Perry, Chevrolet vice president of global marketing.

Reporting By Bernie Woodall; Editing by Cynthia Osterman

0 : 0
  • narrow-browser-and-phone
  • medium-browser-and-portrait-tablet
  • landscape-tablet
  • medium-wide-browser
  • wide-browser-and-larger
  • medium-browser-and-landscape-tablet
  • medium-wide-browser-and-larger
  • above-phone
  • portrait-tablet-and-above
  • above-portrait-tablet
  • landscape-tablet-and-above
  • landscape-tablet-and-medium-wide-browser
  • portrait-tablet-and-below
  • landscape-tablet-and-below