February 4, 2020 / 6:27 AM / in 6 months

Carlsberg beer sales hit by China's shuttered karaoke bars

COPENHAGEN (Reuters) - Empty Chinese streets and karaoke bars will hit short-term sales in Carlsberg’s (CARLb.CO) biggest market, but the Danish brewer said on Tuesday it was not changing its forecast or strategy for China as a result of the coronavirus outbreak.

Carlsberg’s sales in China grew by 19% last year, far outpacing a slightly declining underlying market with total volumes contracting by 2%, the world’s third-largest brewer said

So-called on trade business, such as sales in karaoke bars and restaurants, in China was “significantly” impacted by closures due to the coronavirus outbreak, which has killed more than 420 people and infected more than 20,000, Carlsberg Chief executive Cees ‘t Hart said.

“Short term we might have a bit of an issue or at least an impact on the business, but longer term we don’t see any issue,” Hart said during a media conference call.

Carlsberg said in a statement it expects to deliver mid-single-digit organic operating profit growth in 2020, after reporting a 10.5% increase in 2019.

“We will not change our outlook on China, nor our current program,” Hart added, referring to the firm’s Big Cities strategy of expanding its presence in China’s major cities.

Carlsberg has entered 35 Chinese cities since 2017 and would move towards 40 by the end of 2020, Hart said.

FILE PHOTO: The Calsberg's logo is seen on the jacket of an employee at the development center of the Carlsberg group at the K2 Kronenbourg beer brewery in Obernai, France, September 12, 2019. REUTERS/Vincent Kessler/File Photo

“Carlsberg has in Big Cities found a strategy, which works, and they have not taken a wrong step in Asia in the last couple of years,” Jyske Bank analyst Henrik Hallengreen Laustsen said in a note.

Shares in Carlsberg were up 1.85% at 0907 GMT.


Carlsberg’s full-year sales grew organically by 3.2% to 65.9 billion Danish crowns ($9.76 billion), just below the 66.1 billion expected by analysts in a poll compiled by Carlsberg.

Its price/mix, which indicates whether the company sold more of its expensive beer, was 3% for the full year of 2019 and positive in all of its market regions.

Sales in Asia grew organically by 12.3%, with a price/mix of 6% mainly driven by China, where it sold more expensive beers.

The brewer said its Eastern Europe business saw tough competition, with total volume down 5.2% and operating profit off almost 18%.

FILE PHOTO: Carlsberg CEO Cees 't Hart poses for a picture at the company's headquarters in Copenhagen, Denmark August 23, 2017. REUTERS/Jacob Gronholt-Pedersen/File Photo

This was also due to comparison with a strong 2018, when warm weather and the World Cup boosted sales, as well as a flailing Russian market, where Carlsberg lost market share.

“Rivals make it hard for Carlsberg to regain lost market share. The challenges are expected to continue into 2020,” Laustsen said.

Carlsberg said it will propose increasing its dividend by 17% to 21 crowns per share and initiate a share buy-back program worth 5 billion crowns in the next 12 months.

Reporting by Nikolaj Skydsgaard; Editing by Kim Coghill, Subhranshu Sahu, Jacob Gronholt-Pedersen and Alexander Smith

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