November 10, 2014 / 2:42 AM / in 3 years

Honda CEO says to prioritize quality over sales target

A logo of airbag is seen on a passenger seat of Honda Motor Co's renewal hybrid sedan car "Legend", which installs the airbag made by Takata Corp, during its unveiling event in Tokyo November 10, 2014. REUTERS/Yuya Shino

TOKYO (Reuters) - Honda Motor Co’s CEO (7267.T) said he would prioritize quality improvements over the company’s target of selling 6 million cars in the year starting April 2016, as the automaker recalls millions of cars to fix potentially defective air bags.

Concerns about potentially defective air bags made by Takata Corp 7312.T have led to recalls of millions of cars by 10 automakers in the United States, mainly Honda.

“My heart aches over the fact that our customers have been injured or killed in our products with air bags,” Honda Chief Executive Takanobu Ito told reporters at an event to launch the new hybrid Legend model.

“We are, as are other companies, conducting regional recalls in the southern states of the United States and analyzing the data. What we need to do first is to get those result and take appropriate action.”

Reporting by Mari Saito and Maki Shiraki; Writing by Chang-Ran Kim; Editing by Ryan Woo

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