November 18, 2015 / 5:13 AM / 3 years ago

Ford's Lincoln brand debuts new face for its best-selling model

Kumar Galhotra, president of Lincoln Motor Company, unveils the 2017 MKZ at the LA Auto Show in Los Angeles, California, United States November 18, 2015. REUTERS/Lucy Nicholson

(Reuters) - Ford Motor Co’s (F.N) Lincoln brand is changing the look of its vehicles, starting with a new face for its best-selling model, the MKZ sedan.

Ford plans to unveil the restyled 2017 Lincoln MKZ at the Los Angeles Auto Show on Wednesday, showing the first production version of a new grille design. The new Lincoln look debuted on the Continental prototype earlier this year and drew comparisons to British luxury brands such as Jaguar or Bentley.

The 2017 MKZ will get a new 3.0 liter turbo-charged engine Lincoln says will deliver 400 horsepower through an all-wheel drive system. The car’s current six-cylinder engine offers 300 horsepower.

The updated MKZ also gets a new interior look, optional crash avoidance technology and an optional feature that will automatically slow and accelerate the car in stop-and-go traffic.

The MKZ competes with compact luxury sedans such as the General Motors Co (GM.N) Cadillac ATS, BMW (BMWG.DE) 3-series, Daimler AG’s (DAIGn.DE) Mercedes-Benz C-Class and Audi (NSUG.DE) A4 in a price category that extends from roughly $36,000 to $50,000.

Reporting by Joseph White in Detroit; Editing by Matthew Lewis

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