(Reuters) - British commercial TV broadcaster ITV Plc (ITV.L) is said to be pursuing a takeover of Canada's Entertainment One Ltd (ETO.L), Bloomberg reported on Wednesday, citing people familiar with the matter.
ITV, Britain's biggest commercial free-to-air broadcaster, has been in talks with Entertainment One. No final decision has been made, Bloomberg said.
It also said the talks may not result in a deal, citing the sources familiar with the situation.(bloom.bg/1Sgxyb0)
ITV was not immediately available for comment.
A representative for Entertainment One declined to comment on market speculation.
Based in Toronto with its shares listed in London, Entertainment One's high-profile partnerships in recent years include those with DreamWorks Studios and production company Mark Gordon Co
Reporting by Sneha Teresa Johny in Bengaluru; Editing by Jonathan Oatis and Peter Cooney