FT said it was unclear how much of Entertainment One ITV was seeking to buy or the price it offered.
ITV, Britain's biggest commercial free-to-air broadcaster, was seeking a takeover of Canada-based Entertainment One, Bloomberg reported in April, citing people familiar with the matter.
A day later, Entertainment One issued a statement saying it had not received an approach.
ITV and Entertainment One could not be reached for comment after regular market hours.
Reporting by Ismail Shakil in Bengaluru; Editing by Bernard Orr