February 5, 2015 / 8:55 AM / 3 years ago

Sports Illustrated swimsuit cover chosen

(Reuters) - Sports Illustrated magazine said on Wednesday that model Hannah Davis, 24, will appear on the cover of this year’s annual swimsuit issue.

Model Hannah Davis arrives for Sports Illustrated's Swimsuit issue launch party in New York, February 12, 2013. REUTERS/Carlo Allegri

This year’s edition will launch online on Feb. 9 and in print on Feb. 10, the magazine said. It is the most widely read edition each year of the magazine, which is published by Time Inc.

Sports Illustrated, which was first published in 1954, developed the swimsuit edition to help the magazine’s slow sales in the wintertime.

It has previously featured the likes of Heidi Klum, Elle Macpherson, Tyra Banks and Kate Upton early in their careers.

(This version of the story corrects to say magazine is published by Time Inc and corrects the Reuters Instrument Code)

Reporting by Curtis Skinner in San Francisco; Editing by Alison Williams

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