The Charlotte Hornets’ parent company is ready to join the NBA2K League in 2020.
Charlotte will become the 22nd franchise in the league, which is operated by the NBA.
“The popularity and growth of esports both in the U.S. and internationally continues to rise at a tremendous rate,” said Fred Willard, the Hornets president and vice chairman. “Our NBA 2K League affiliate will provide us with another opportunity to extend the (Hornets) brand and reach a highly coveted, as well as hard-to-reach, younger demographic of fans.”
The NBA 2K League’s 18-week 2019 season began Tuesday and will end with the championship round on Aug. 3.
—Field Level Media