March 6, 2015 / 3:08 PM / in 2 years

UPDATE 2-Canada raises C$2.11 bln in wireless airwaves auction

* Telus pays most, scoops broad swathe of airwaves

* Wind wins bargain-priced airwaves as Mobilicity bows out

* Rogers, country's largest wireless operator, buys none (Adds comment from Rogers and analyst, details and background)

By Alastair Sharp

TORONTO, March 6 (Reuters) - Canadian wireless operators led by Telus Corp paid C$2.11 billion ($1.68 billion) in an auction of airwaves this week, with small operators paying far less than established players under a government plan to spur competition.

The auction structure limited Ottawa's cash haul. A U.S. auction of similar airwaves raised a record $44.9 billion in January.

Industry Minister James Moore, part of the Conservative government facing an election this year, said that assisting smaller players fuels competition and helps consumers.

But that policy has drawn criticism, as recent entrants struggle for meaningful market share.

"The government is throwing spectrum at new entrants who are not necessarily viable, ensuring that billions of dollars is being lost for a strategy that hasn't worked," said Canaccord Genuity analyst Dvai Ghose.

The country's biggest wireless operator, Rogers Communications Inc, missed out entirely, while small new-entrant Wind Mobile paid the minimum C$56.4 million for spectrum in populous British Columbia, Alberta and southern Ontario after its struggling rival Mobilicity did not bid.

"We won the beachfront property we wanted last year," Rogers spokeswoman Patricia Trott said via email, referring to the C$3.3 billion it paid for lower-frequency airwaves in 2014. "Some AWS-3 spectrum would have been nice to have when it's usable in a few years, but we're comfortable we can continue to meet our customers' need for speed and capacity now and in the future."

Most of the airwaves, a finite resource phone companies rely on to upgrade service, were offered in single regional blocks the government had marked off-limits to the three big companies: Telus, Rogers, and BCE Inc's Bell.

Telus paid C$1.51 billion for much of the remaining airwaves across Canada's most populous provinces while its network-sharing partner Bell picked up spectrum in Atlantic Canada, the north, and southern Ontario for just under C$500 million.

The set-aside blocks - 60 percent of the total in each region - were not taken up in Manitoba, Saskatchewan, or the northern territories.

Elsewhere, the setup allowed Wind - plus regional operators Quebecor Inc and Eastlink's Bragg - to grab 30 megahertz (MHz) mostly unopposed.

Quebecor's Videotron, which is mulling expansion, paid C$31.8 million for airwaves in French-speaking Quebec, its home base, and eastern Ontario including the Ottawa region, where it beat out Wind.

Eastlink's Bragg scooped up set-aside in the Atlantic provinces and northern Ontario for just under C$10 million.

$1=$1.26 Canadian Additional reporting by Allison Martell; Editing by Peter Galloway and Gunna Dickson

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