(Adds details, comments from analysts and JPMorgan)
By Euan Rocha
TORONTO, Nov 17 (Reuters) - JPMorgan Chase & Co said on Monday it notified Sears Canada Inc that it plans to terminate their credit card agreement, in another setback for the retailer.
The U.S. bank said it served the clothing and household goods retailer with a notice of non-renewal to prevent the agreement, which also expires Nov. 15, 2015, from auto-renewing.
Sears Canada also said they plan to explore a sale of the credit card portfolio to another party. In the event of a sale, JPMorgan would pay Sears Canada up to C$174 million under certain circumstances.
Sears Canada and JPMorgan said the bank will service the credit card business until at least Nov. 15, 2015, but has no obligation to do so after that date.
Sears Canada, hit by tough competition, has seen its market share erode for years. It reported an operating loss of C$187.8 million ($166.19 million) in 2013 and has sold locations at many of the country's top malls.
JPMorgan had purchased the credit card receivables business in 2005, enabling Sears Canada to pay out a special dividend to investors that year. As part of the agreement, JPMorgan agreed to pay annual marketing and other fees to Sears Canada.
Desjardins analyst Keith Howlett said in a research note that the tie-up had boosted Sears Canada's annual earnings before interest and taxes by more than C$60 million annually in the early years of the 10-year contract.
Sears Canada no longer breaks out the specific contribution from the JPMorgan agreement.
Howlett said he believes the contribution is still crucial for Sears Canada, even though the earnings lift from it has likely slipped as the retailer's revenue has declined.
"The relative importance of the profit contribution of credit has increased, given Sears Canada is currently losing money on sales of merchandise," said Howlett, deeming JPMorgan's decision a negative for Sears Canada.
Even so, shares of thinly traded Sears Canada were up 1.29 percent at C$11 late on Monday.
"We continue to be committed to working together with Sears on a solution," said JPMorgan.
Sears Canada said it is confident it can work through the process to find an option for its credit card customers.
1 US dollar = 1.1300 Canadian dollar Editing by Jeffrey Hodgson and Steve Orlofsky