October 6, 2014 / 2:33 PM / in 3 years

ESPN signs nine-year deal with NBA

Oct 6 (Reuters) - Cable sports channel ESPN and the National Basketball Association (NBA) have signed a nine-year deal, starting with the 2016-17 season.

As part of the agreement, ESPN, which is partly owned by Walt Disney Co, will increase its NBA-focused programming with 750 new hours of NBA content.

The two have also established a framework to negotiate the launch of a new offering in which the league would receive equity interest, ESPN said. (es.pn/Z8TgTM) (Reporting By Sai Sachin R in Bangalore; Editing by Sriraj Kalluvila)

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