** Barclays says that the disruption of meat market by plant-based proteins could even exceed electric vehicles’ impact on the car sector thanks to the “mainstream” appeal of affordable food products
** The broker estimates the “alternative meat” market can reach about $140 bln over the next decade, capturing 10% of the global meat demand
** “With health & wellness top of mind for consumers, food companies still have plenty to do,” Barclays says
** The broker says men between the age of 14 and 70 are the biggest meat consumers and therefore the key group alternative meat needs to win over
** Large incumbents, such as Tyson Foods, Kellogg , Kraft Heinz, Conagra Brands, Nestle and Kerry all have plant-based meat alternatives, Barclays says
** Restaurants, such as Restaurant Brands International and McDonald’s also have the potential to be large sellers of the product, it adds
** The broker identifies the use of less healthy flavour-enhancing additives and possible regulatory restrictions as potential risk factors
