July 13, 2012 / 7:34 AM / in 5 years

Canada's Teachers' to buy majority stake in Helly Hansen

TORONTO (Reuters) - One of Canada’s largest pension funds has agreed to buy a majority stake in Norwegian outdoor clothing brand Helly Hansen from Nordic private equity firm Altor.

The Ontario Teachers’ Pension Plan -- better known simply as Teachers’ -- said on Friday it was buying roughly 75 percent of the Nordic company, which designs and markets high-performance outdoor apparel.

The terms of the deal were not disclosed, but sources familiar with the situation said the deal pegged the value of the asset at about 2 billion Norwegian crowns ($326 million), which is substantially above Altor’s initial investment.

The pension fund, which is buying the stake through its private equity arm Teachers’ Private Capital (TPC), said Altor would retain a 25 percent equity interest in Helly Hansen.

Reuters reported earlier this year that Altor had put the clothing brand up for sale.

A number of major retailers including apparel giant VF Corp,, European outdoor apparel maker Jack Wolfskin, South Korean conglomerate E.Land Group, French luxury and retail group PPR -- owner of both Gucci and Puma -- and Columbia Sportswear had all expressed keen interest in the company, according to banking and industry sources.

Helly Hansen also attracted a lot of interest from a number of other private equity players too, one source added.

Oslo-based Helly Hansen, with roughly 500 employees, drew in revenues of 1.58 billion Norwegian crowns in 2011.

“We see excellent opportunities to continue growing revenues and international awareness outside the core European markets,” said Jo Taylor, TPC’s European head.

With roughly C$117 billion ($114 billion) in net assets Teachers’ is the largest single-profession pension plan in Canada. It invests and administers the pensions of about 300,000 active and retired teachers in Ontario, Canada’s most populous province.

TPC manages a global portfolio valued at about C$12 billion. Teachers’ private equity investments over the last two decades have achieved an average annualized return of close to 20 percent.

Teachers’ and Canadian peers like Canada Pension Plan Investment Board (CPPIB), and Caisse de depot et placement have been among the world’s most active dealmakers in recent years, making major bets both in Canada and overseas. The investments have focused largely around real estate, natural resources and infrastructure projects.

The Nordic region has been a buzzing center for private equity deals in the past year thanks to healthy economic growth rates and strong local banks.

Sources have said Altor is also preparing to sell Swedish food supply business Eurocater in a deal which could fetch 500 million euros.


“Helly Hansen is now well positioned to leverage its 135-year history for continued growth,” said Hugo Maurstad, chairman of Helly Hansen Group AS and partner at Altor Equity Partners.

Altor, which was advised by ABG Sundal Collier, Robert W Baird, Wiersholm and PwC on the deal, said it has turned Helly Hansen from a loss-making entity into a very profitable one since acquiring it in 2006.

Altor bought Helly Hansen for reportedly around 800 million Norwegian crowns, with roughly half in debt and half in equity. At the time the company had launched a reorganization plan based on integrating production with sales and cutting underperforming staff and stores.

The private equity firm reportedly recovered its initial investment in Helly Hansen over a year ago, when it sold Helly Hansen Pro -- a subsidiary that focused on survival suits, boat canopies and textile-based products for agriculture, industry and health sectors -- to Montagu Private Equity.

“The core attraction of Helly Hanson is that it has already got a very high visibility brand,” Taylor said. “Helly has got very strong demand and mind-share in the Nordic region, they’ve got growing opportunities in the rest of continental Europe. But more importantly, we’re looking to help them grow internationally out of Europe.”

Helly Hansen traces its roots back to a Norwegian mariner of the same name, who produced his first oilskin weather protective waterproof jacket in 1877. It today produces specialty sailing, skiing and outdoor gear.

“We are pleased to have Teachers’ as a long-term owner of the company,” said Helly Hansen Chief Executive Peter Sjolander in a statement.

“The fund’s strong financial backing and established global footprint will be invaluable as we look to expand the Helly Hansen brand internationally, particularly in North America.”

Reporting by Euan Rocha; Additional reporting by Mia Shanley in Stockholm; Editing by Mark Potter

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