February 4, 2016 / 5:08 PM / 3 years ago

Playboy goes non-nude, sort of, in revamped magazine

Social media personality Sarah McDaniel on the cover of the March 2016 issue of Playboy. REUTERS/Courtesy Playboy/Theo Wenner

NEW YORK (Reuters) - The great-granddaughter of novelist Ernest Hemingway strips off for a revamped issue of Playboy magazine as it abandons full frontal nudity for flirty, more natural shots of women with some, or no, clothes on.

Actress and fashion model Dree Hemingway, 28, is the March Playmate for the first so-called “non nude” edition of the 62-year-old magazine, which hits U.S. newsstands on Feb. 12, Playboy said on Thursday.

Social media personality Sarah McDaniel appears on the front cover in an edition that Playboy describes as showcasing “beautiful women with a very real, relaxed vibe.”

In the new-look magazine, Hemingway and McDaniel pose both scantily clad and naked, while partly covering themselves strategically with their hands, bed sheets or rugs.

Playboy, founded in 1953 by Hugh Hefner, announced in October that it would stop publishing nude photos of women, saying they had become outdated due to the plethora of free pornography on the Internet. Playboy’s circulation has dropped from about 5.6 million in 1975 to around 800,000 in recent years.

Former “Baywatch” star Pamela Anderson was the last person to bare it all for Playboy for the January/February 2016 edition.

Playboy Enterprises Chief Executive Scott Flanders said the new look magazine was a “labor of love.” It also contains interviews with actor James Franco, U.S. television news anchor Rachel Maddow, and an essay by “American Psycho” novelist Bret Easton Ellis.

Reporting by Jill Serjeant; Editing by Bernadette Baum

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