April 3, 2008 / 12:11 AM / 10 years ago

Reality show wins Peabody Award for first time

NEW YORK (Reuters) - Reality show “Project Runway” won one of 35 Peabody Awards on Wednesday, becoming the first program of that genre to take one of the annual prizes that recognize achievement in electronic media.

<p>Project Runway judges designer Michael Kors (L) and Victoria Beckham (2nd L) and host Heidi Klum watch the Project Runway fashion show at New York Fashion Week February 8, 2008. REUTERS/Carlo Allegri (</p>

The political news satire “The Colbert Report,” the period piece “Mad Men” about the advertising world of the early 1960s, and “30 Rock,” Tina Fey’s send-up of TV sketch comedy shows, were also honored in the 67th annual Peabody Awards.

The winners were chosen by the Peabody board and announced by the University of Georgia’s Grady College of Journalism and Mass Communication. They will be feted in a ceremony in New York on June 16.

“The Peabody Board labored through many hours of discussion and deliberation to select these works from among more than a thousand outstanding entries,” Peabody Awards Director Horace Newcomb said in a statement.

“Project Runway” on Bravo is a fashion designer competition in the model of other shows such as “American Idol,” in which a panel of judges chooses winners.

“The Colbert Report” on Comedy Central pokes fun at cable television news and is especially topical with the U.S. presidential campaign under way. Another satire, “30 Rock,” takes on sketch comedy shows as well as its own network, NBC.

“Mad Men” on AMC has won critical acclaim for its detail in evoking Madison Avenue of the early 1960s. Another winner was Showtime’s “Dexter,” the story of a serial killer who preys on other sociopaths.

Honored documentaries included “A Journey Across Afghanistan: Opium and Roses,” from Bulgaria’s Balkan News Corporation (bTV), and “Whole Lotta Shakin,” the Texas Heritage Music Foundation’s public -radio series chronicling the rockabilly music of the 1950s.

ABC News won for “Wounds of War,” a series of reports by ABC News correspondent Bob Woodruff, himself a recovering Iraq War casualty.

Spanish language “Univision’s Ya Es Hora” (“The Time is Now”) won for a public-service campaign that taught legal aliens how to apply for U.S. citizenship.

For a complete list of Peabody Awards, click here

Reporting by Daniel Trotta, editing by Vicki Allen

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