NEW YORK (MediaWeeek) - Now that the Hollywood writers’ strike has been settled, NBC is going back to the original Webisode route this summer for three of its returning series.
Starting this July, short-form Webisodes of “The Office,” “Chuck” and “Heroes” will debut on NBC.com. Nearly two years ago, Webisodes of “The Office” set off tensions over how TV writers would be paid for digital content — a major driver of the 100-day Writers Guild of America work stoppage, which ended almost two months ago.
NBC also plans to launch the original Web series “Fears, Secrets, & Desires” in October. That show will consist of user-submitted video confessionals during which they share deeply personal information about themselves.
However, the bulk of NBC’s digital focus for the near future will continue to be on its prime-time lineup — as nearly every returning and upcoming show will feature some sort of Web extension. For example, for “30 Rock,” NBC.com will publish a collection of so-called business advice (Jack Donaghy’s Online Business Courses) and personal blog authored by the show’s character Jack Donaghy, who is played by Alec Baldwin. Other shows will attempt to tap into user-generated content, such as “Medium,” which is inviting fans to submit videos of themselves recreating scenes from the show.