NEW YORK (Billboard) - Hip-hop mogul Dr. Dre’s cognac and vodka brands will hit liquor stores in the next 60 days, according to celebrity booze marketer Drinks America Holdings Ltd.
The products are the fruits of a joint venture between Wilton, Conn.-based Drinks America and Dr. Dre’s Interscope Geffen A&M Records label, a unit of Universal Music.
Aftermath Congac will come out first, followed by an 80-proof flavored and unflavored sparkling vodka, Drinks America said Monday in its fourth-quarter earnings statement.
It added that the marketing for the beverages will be tied in with the release of Dr. Dre’s long awaited “Detox” album. In late, July Dr. Dre told USA Today that the album would be out in “November or December.”
Drinks America, which also markets Donald Trump vodka and Willie Nelson whiskey, said its net loss for the year ended April 30 narrowed to $6.3 million, or $0.08 per share, from $9.4 million, or $0.14 per share. Its stock slipped a penny to 29 cents on NASDAQ’s over-the-counter Bulletin Board Tuesday.