HOUSTON (Reuters) - The Latin Recording Academy on Tuesday picked Houston with its large Hispanic community as the site of the 9th annual Latin Grammy Awards scheduled to air on television in November.
“We are thrilled to be working with the City of Houston and the Toyota Center (arena), and we look forward to embracing its vibrant and ever-evolving Latin community,” Latin Recording Academy President Gabriel Abroa said in a statement.
Like the Grammy awards, which are considered the top U.S. music honors, the Latin Grammys honor excellence in songs, music and performances by Latin artists.
At last year’s ceremony in Las Vegas, which was watched by some 12 million TV viewers, Dominican singer Juan Luis Guerra, Puerto Rican group Calle 13 and Ricky Martin were among top winners. Guerra won five Latin Grammys including album of the year for ”La Llave De Mi Corazon“ (The Key to My Heart”).
The Latin Recording Academy was launched in 1997 by the U.S.-based National Academy of Recording Arts and Sciences, which annually gives out the Grammy awards. It was the first international venture of the industry group.
Better known as the hometown of global oil and natural gas companies, Houston is fourth-largest U.S. city, trailing New York, Los Angeles and Chicago.
Hispanics make up the largest cultural group in Houston comprising 37 percent of the city’s population, according to the 2000 U.S. Census.
The Latin Grammys previously have been held in Miami, New York and Las Vegas, and the show is broadcast by Univision, the leading U.S. Spanish-language broadcaster.
Nominations are scheduled to be announced on September 10, and the show will air on November 13.