May 15, 2008 / 12:55 AM / 10 years ago

New CBS TV lineup: more female roles, more laughs

NEW YORK (Reuters) - CBS Corp unveiled three new dramas and two comedies for its fall prime-time lineup on Wednesday, with executives promising more laughs and female faces from a network known for its popular crime dramas.

<p>File photo shows Julia Louis-Dreyfus walking the red carpet at the 59th Primetime Emmy Awards in Los Angeles, California September 16, 2007. REUTERS/Lucy Nicholson</p>

In rolling out five new shows for the fall, CBS, which often trumpets the stability of its lineup, introduced far more changes than Walt Disney Co’s ABC after a development season abbreviated by the 14-week screenwriters’ strike.

News Corp’s Fox will take the wraps off its 2008-09 schedule on Thursday. General Electric Co’s NBC did so last month, in a departure from the traditional announcement during the so-called “upfront week” in May.

Next, over the coming weeks, the broadcast networks will get down to signing around $9 billion worth of commercial deals with advertisers for the new season.

At CBS, executives added the comedies “Worst Week” and “Project Gary,” giving it blocks of comedy two nights a week. CBS also picked up the dramas “Eleventh Hour” and “The Mentalist” as well as “The Ex List,” another overseas hit coming to the United States in what is one notable trend of the shortened development season.

“When the strike was done, the day after, we hit the ground running,” Chief Executive Les Moonves said at a news conference. “The compressed development schedule forced people to concentrate more and work harder.”

ROLES FOR WOMEN

Another executive, CBS Entertainment President Nina Tassler, said the network sought to add more and bigger roles for women to its lineup, which is best known for its “CSI” crime series, comedies “Two and a Half Men” and “How I Met Your Mother,” and the long-running reality series “Survivor.”

“Women drive network television -- there’s no mystery to that,” said Tassler, adding that during development CBS executives looked into whether some roles written for men could be “reconceived” for women.

Tassler pointed to “The Ex List” as one hour-long comedic drama with appeal to the female audience. Its plot centers on a single woman in her 30s who is told by a psychic that she must revisit past men in her life to find her future husband in the next year.

CBS also picked up two new half-hour comedies, “Worst Week,” about a magazine editor finding himself in one mess after another, and “Project Gary,” starring comedian Jay Mohr as a recently divorced father of two who is looking for love.

“Project Gary” will be teamed on Wednesday nights with the Julia Louis-Dreyfus comedy “The New Adventures of Old Christine,” an award-winning but modestly rated show.

CBS introduced “The Mentalist,” featuring a former celebrity psychic who goes to work as a detective for the California Bureau of Investigation.

Another drama is “Eleventh Hour” from producer Jerry Bruckheimer, a crime procedural about a biophysicist and special adviser to the government.

Tassler said CBS would be producing pilots for new shows year round, and already planned to introduce the murder mystery drama “Harper’s Island” at midseason.

Among the shows dropped by CBS are the courtroom drama “Shark,” which starred Oscar-nominated actor James Woods, and vampire thriller “Moonlight.”

Reporting by Paul Thomasch; Editing by Brian Moss, Gary Hill

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