March 14, 2008 / 6:32 AM / in 10 years

"Incredible Hulk" trailer coming to theaters

LAS VEGAS (Hollywood Reporter) - Five years after “Hulk” underwhelmed moviegoers, the jolly green giant is bounding back into movie theaters this summer.

Incredible Hulk star Edward Norton reacts to questions during an interview about his work in the movie "The Painted Veil" in New York December 15, 2006. REUTERS/Lucas Jackson

“The Incredible Hulk,” due out June 13, stars Edward Norton. Directed by Louis Leterrier (“The Transporter”), it offers a more heroic take on the title character and a more wholly computer-generated rendering of the Hulk.

Distributor Universal Pictures, which partnered on the film with producer Marvel Entertainment, unveiled the trailer Thursday at the movie theater industry’s annual ShoWest conference.

“Looks better than the last one,” was a typical comment from attendees.

Of course, the reaction among the film’s potential fanboy base will be most telling once the trailer hits theaters this weekend and Internet movie sites. The trailer will precede screenings of the action thriller “Doomsday.”

Universal and Marvel are hoping to deep-six memories of the first film. Simply titled “Hulk,” with Ang Lee directing Eric Bana, the $150 million film grossed $132 million domestically.

Reuters/Hollywood Reporter

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