April 23, 2008 / 9:58 AM / 10 years ago

Bush cameo no big "Deal" for NBC game show

LOS ANGELES (Hollywood Reporter) - President Bush’s guest appearance in support of an Iraq War veteran on “Deal or No Deal” didn’t bring much luck to the contestant — or the show.

U.S. President George W. Bush walks on the South Lawn of the White House April 20, 2008 upon his return to Washington from Camp David. President Bush's guest appearance in support of an Iraq War veteran on "Deal or No Deal" didn't bring much luck to the contestant -- or the show. REUTERS/Yuri Gripas

The NBC game show was seen by 10 million viewers Monday, up just 280,000 from the week before — but down 19 percent from its season average, according to Nielsen Media Research.

The show also matched its lowest Monday score among adults 18-49, a lucrative demographic that advertisers pay a premium to reach.

Bush had taped a special message for contestant Capt. Joseph Kobes, a U.S. Army transportation officer who served three tours of duty in Iraq. Kobes won a Purple Heart and Bronze Star and volunteered for his second and third deployments. “Deal” host Howie Mandel dubbed him “the ultimate American.”

But during his game, Kobes said “no deal” one too many times, going from a $144,000 offer to accepting $26,000. At the end of the episode, however, Kobes ended up tripling his take-home total to a respectable $78,000 during a spin of the “deal wheel.”

Reuters/Hollywood Reporter

President Bush appears on the NBC game show "Deal or No Deal" in a photo courtesy of the network. REUTERS/Handout

0 : 0
  • narrow-browser-and-phone
  • medium-browser-and-portrait-tablet
  • landscape-tablet
  • medium-wide-browser
  • wide-browser-and-larger
  • medium-browser-and-landscape-tablet
  • medium-wide-browser-and-larger
  • above-phone
  • portrait-tablet-and-above
  • above-portrait-tablet
  • landscape-tablet-and-above
  • landscape-tablet-and-medium-wide-browser
  • portrait-tablet-and-below
  • landscape-tablet-and-below