LOS ANGELES (Hollywood Reporter) - President Bush's guest appearance in support of an Iraq War veteran on "Deal or No Deal" didn't bring much luck to the contestant -- or the show.
The NBC game show was seen by 10 million viewers Monday, up just 280,000 from the week before -- but down 19 percent from its season average, according to Nielsen Media Research.
The show also matched its lowest Monday score among adults 18-49, a lucrative demographic that advertisers pay a premium to reach.
Bush had taped a special message for contestant Capt. Joseph Kobes, a U.S. Army transportation officer who served three tours of duty in Iraq. Kobes won a Purple Heart and Bronze Star and volunteered for his second and third deployments. "Deal" host Howie Mandel dubbed him "the ultimate American."
But during his game, Kobes said "no deal" one too many times, going from a $144,000 offer to accepting $26,000. At the end of the episode, however, Kobes ended up tripling his take-home total to a respectable $78,000 during a spin of the "deal wheel."