LOS ANGELES (Billboard) - Recording a James Bond theme is not a guarantee for chart success — just ask Tina Turner (“Goldeneye”), a-ha (“The Living Daylights”) or Sheryl Crow (“Tomorrow Never Dies”).
Jack White and Alicia Keys have avoided such a fate, as their duet “Another Way to Die” (what would have rhymed with “Solace?”) is the 13th official Bond theme to appear on the Hot 100 over the last 43 years, a run that started with Shirley Bassey’s “Goldfinger” (No. 8 in 1965).
The most successful Bond theme is Duran Duran’s “A View to a Kill,” the only song from a 007 film to achieve pole position. Paul McCartney’s “Live and Let Die,” and Carly Simon’s “Nobody Does It Better” (from “The Spy Who Loved Me”) both had three-week runs at No. 2. Aside from Bassey, the only other artists to have top 10 hits with Bond themes are Sheena Easton (“For Your Eyes Only,” No. 4) and Madonna (“Die Another Day,” No. 8).
“Another Way to Die” is the 16th chart entry for Keys and the first for White under his own name. He had three previous chart entries with the White Stripes, peaking at No. 26 last year with “Icky Thump.”