LOS ANGELES (Hollywood Reporter) - Daytime talker “The Tyra Banks Show” is moving to the CW’s afternoon block in September, after airing in syndication for four seasons.
Economics played a role in its move out of syndication as stations are forced to make budget cuts amid the economic downturn. To cut costs, “Tyra’s” production schedule will be cut to 26 weeks from 34, with an episode from the first four seasons airing at 3 p.m. and a new installment airing at 4 p.m. “Tyra” repeats also will continue to air in late-night on women’s cable channel Oxygen.
Meanwhile, the CW is close to renewing Banks’ “America’s Next Top Model” for a 13th cycle.
“Tyra Banks” this season is averaging a 1.0 household rating, off 9% from the same period a year ago, which puts it in a different league from higher-rated talkers including “The Oprah Winfrey Show,” “Dr. Phil” and “The Ellen DeGeneres Show,” which is the only talker up year-over-year. But it’s also averaging a 1.0 among women 18-34 — the CW’s target — up 25% from a year ago and fourth among all talkers.