March 4, 2009 / 2:35 PM / 9 years ago

DMC accentuates the positive in rap competition

LOS ANGELES (Hollywood Reporter) - Darryl “DMC” McDaniels, co-founder of influential hip-hop group Run-DMC, will host “The Kings of Rap,” a new reality series that is billed as a positive-themed competition.

Recording artist Darryl "D.M.C." McDaniels of Run-DMC arrives at a pre-Grammy party hosted by Clive Davis in Beverly Hills, California February 7, 2006. The Grammy Awards will be presented in Los Angeles on Wednesday. REUTERS/Fred Prouser

The IME Entertainment show, which is in development, will offer aspiring hip-hop musicians the chance to earn a record deal. The catch is that the artists must create music that anyone can listen to without being offended, and the songs cannot glorify violence, degrade women or use profanity.

“There are so many talented kids out there who don’t get heard or don’t get signed because they’re not controversial enough, or they’re too positive. That amazes me,” said McDaniels, who will be inducted into the Rock and Roll Hall of Fame in April along with Reverend Run of Run-DMC.

“The spirit of hip-hop was always about changing the world or yourself, not with a gun or with denigrating or offensive words, but by being effective with your mind. This is a time when everyone is talking about change, and we as a country have the opportunity to make a difference.”

The show will shoot in New York, at locations including the Chung King Studios, known as the “Abbey Road of Hip-Hop.”

(Editing by Sheri Linden at Reuters)

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