April 16, 2009 / 7:53 PM / 10 years ago

Imax not seeing recession pain at box office: CEO

TORONTO (Reuters) - Giant-screen movie theater company Imax Corp is not seeing the recession damage its box-office performance, its chief executive said on Thursday.

“It seems that consumers are willing to pay a premium price for a premium experience, even in this environment,” Richard Gelfond told Reuters in an interview. “I would be surprised to see the economic factors affect our box office unless (the environment) materially worsens.”

Reporting by Wojtek Dabrowski; editing by Rob Wilson

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