NEW YORK (Billboard) - The Who will perform at Superbowl XLIV, marking the British band's first performance in North America since 2008.
According to a report on SI.com, the Sports Illustrated website, the veteran band will take the stage during the halftime show of the 2010 National Football League championship game, scheduled for February 7 in Miami.
The NFL has yet to officially confirm the report, saying, "When we have something to announce, we'll announce it."
During a recent stop on his "Use It or Lose It" solo tour, frontman Roger Daltrey told Billboard.com that he and bandmate/composer Pete Townshend were working on new material for the Who's followup to 2006's "Endless Wire."
"Hopefully if this tour has done it's job, I'll be in really good form as a vocalist," said Daltrey. "And who knows, we might make our best work."
Townshend has acknowledged working on two projects -- a new musical called "Floss" and the Who's next album, which he has said will include some pieces from the "Floss" project.