February 10, 2010 / 8:15 AM / 9 years ago

Stan Lee gives himself a role in "Super Seven"

LOS ANGELES (Hollywood Reporter) - Stan Lee, the Marvel Comics legend and chairman and founder of POW! Entertainment, is creating “Super Seven,” a multimedia comic book property in which he will appear as a major character.

At the center of the story are seven aliens whose spaceship crashes, stranding them on Earth, where they are befriended by Lee himself. Taking them under his care, Lee becomes their leader and enables them to resume their lives as superheroes.

“Although I’ve briefly appeared in other comics, ‘Super Seven’ is the first time that I’ll actually be a continuing character in a far-out, original superhero series,” Lee said.

Andy Heyward’s recently launched A Squared Entertainment and Archie Comics have partnered with Lee for the project.

“Seven” does not fall under the agreement between POW! and Walt Disney Studios, which this year acquired a 10 percent stake in Lee’s company for $2.5 million.

Archie Comics will publish “Seven,” and A Squared will focus on developing the project as a TV series and online property as well as handling licensing and merchandising.

The partners are targeting a fall launch in print, online and on TV.

A Squared Entertainment, which Heyward launched last year with wife Amy Moynihan Heyward, is producing several online series with an eye to taking them to TV: “Secret Millionaire’s Club,” with billionaire Warren Buffett; “Gisele & the Green Team,” starring supermodel Gisele Bundchen; and “Martha & Friends,” featuring Martha Stewart.

The company this week also announced a partnership with Build-A-Bear Workshop.

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