TORONTO (Hollywood Reporter) - Canada's first pay TV pornography channel will begin airing October 28.
Montreal-based Sex-Shop Television licensed the channel, called Vanessa, in 2007 as a national pay TV service. But it's only now launching the French-language adult subscription channel in liberal Quebec for $14.95 a month, with an English-language counterpart promised for the rest of Canada in late 2011.
The Canadian Radio-Television and Telecommunications Commission (CRTC), Canada's TV watchdog, said the porn channel must follow industry codes on violence and "equitable portrayals" of the sexes.
The service, billed as "Canada's Playboy Channel," must air at least 20 percent homegrown content, leaving lots of room on the dial for U.S.-originated content.
The CRTC overcame earlier objections from Christian groups that argued the Canadian-content obligations for Vanessa meant young Canadians will be hired to work in the porn industry, and that Ottawa was in effect sustaining a homegrown adult entertainment industry.
The Vanessa channel promises a range of erotic-themed dramas, reality shows, documentaries and variety and magazine shows. The Quebec broadcaster also will broadcast its soft-core porn content in HD.
Canadian cable and satellite TV services already feature a host of XXX-rated pay TV adult content at the top of their dials, but they source the programing from U.S. suppliers.
Sex-Shop Television must now convince cable and satellite TV services to carry the French-language porn channel and market it to potential subscribers.