NEW YORK (Billboard) - Our national obsession with the tanned, gelled, fist-pumping cast of MTV’s “Jersey Shore” doesn’t look as if it will end anytime soon. Witness the international headlines after Nicole “Snooki” Polizzi was arrested for disorderly conduct last Friday.
Universal Music plans on taking full advantage of that trend with its “Jersey Shore Soundtrack.” The album debuted at No. 55 on the Billboard 200 album chart last week after selling 8,000 copies, according to Nielsen SoundScan.
The album — which features such acts as Enrique Iglesias, 3OH!3 and Lil Jon, along with DJs like Steve Aoki, Paul Oakenfold and Diplo — was rolled out with “gym-tanning-laundry parties” across the country.
“If we were near a beach, we threw a beach party and had beach balls and towels that promoted the album. We took the ‘Jersey Shore’ nationwide,” says Lynn Scott, senior VP of urban music at the Universal Republic label.
While the album’s 16 tracks can be purchased individually, Scott says the record is mixed together as one long track and meant to be listened to as a party mix.
The cast just shot a video for the track “Hey,” which features Lil Jon and 3OH!3, and all six “Shore” residents prepared their own playlists.