LOS ANGELES (Reuters) - This year's Emmy Award telecast will be more interactive than ever, host Jimmy Fallon promised on Wednesday.
Twitter users are being invited to submit introductions for more than 20 of the Emmy presenters -- including "Mad Men" star Jon Hamm, "Glee's" Matthew Morrison and "30 Rock's" Tina Fey -- all of whom are also Emmy contenders.
Fallon will read the best Tweet as individual presenters takes the stage to hand out television's highest honors at the 62nd Annual Primetime Emmy Awards, broadcast live on Sunday.
"Everyone can join in on the fun and get creative," Fallon told reporters in a telephone conference call on Wednesday. "We've gotten some good ones already."
Additionally, broadcaster NBC and the Television Academy will have a companion program of backstage content for the first time that will stream live on NBC.com, AccessHollywood.com, Ustream.com and Emmys.com.
Seven cameras will be positioned in different backstage areas to capture star reactions, candid moments, and celebrities about to take the stage, NBC said.
There will also be a "thank-you" camera to allow winners to continue to express themselves after they walk off the stage.
Dark musical comedy "Glee" goes into the Emmy Awards with a leading 19 nominations, and will vie with "Modern Family" and three time champion "30 Rock" for the coveted best comedy series trophy.
Two-time winner "Mad Men" is out in front in the drama category with 17 nominations, but faces a challenge from cult sci-fi favorite "Lost", and serial killer drama "Dexter."
Fallon, who has his own late night TV comedy and talk show, is hosting the event for the first time. But he gave few specifics about the show except to say he will "embrace all the fun, interesting things that happened in television this year."
As to which stars might be participating in funny bits with the comedian, Fallon hinted at a few names, calling former "Golden Girls" actress Betty White "a classy lady and a good sport." White, 88, picked up her 5th career Emmy last week for hosting an episode of "Saturday Night Live."
"I'd like for people to be surprised," said Fallon. "Nobody wants to know the ending of 'Lost' after the first episode. You want to be surprised."
Editing by Jill Serjeant