August 28, 2010 / 2:55 AM / in 7 years

El DeBarge faces the music with "Second Chance"

LOS ANGELES (Billboard) - The last time El DeBarge released an album, it was 1994. The Internet was starting to come into its own. YouTube, iTunes, Facebook and Twitter weren’t even blips on anyone’s radar. Beyond that, in the intervening years, R&B and its fan base have changed radically.

None of that fazes DeBarge, who’s busy reintroducing himself to R&B radio and TV gatekeepers in support of his first album in 16 years, “Second Chance,” due in late November from Geffen.

“You name it, I‘m going there,” says the 49-year-old singer-songwriter, whose current itinerary includes stops in New York, Chicago, Houston, Dallas, Philadelphia and Washington, D.C. “I’ve got a lot of catching up to do.”

DeBarge’s first major reintroduction was a surprise performance in June at the BET Awards. It was his first public appearance after a series of legal run-ins, including a 2008 bust for drug possession and subsequent two-year term in California state prison.

During the June event, an enthusiastic audience at Los Angeles’ Shrine Auditorium sang along with him on a medley of ‘80s hits, including “All This Love” and pop crossover dance jam “Rhythm of the Night,” by the family group DeBarge, which he fronted as the lead singer. He later returned to the stage to perform his new album’s title track, which entered the most recent edition of the Hot R&B/Hip-Hop Songs chart at No. 84.

DeBarge became a top Google trend the night of his well-received performances. The next morning, his return to the stage prompted a wave of positive reaction; “2010 could end up being the year of El DeBarge,” MTV said.

But can Google and critical acclaim help DeBarge re-engage with today’s R&B fan base? Lamonda Williams, an executive with content provider Music Choice, says DeBarge has as fair a shot as anyone.

“I think about Chaka Khan, Sade, Lionel Richie, Maxwell -- people who span decades and can still step out into the arena and compete in the contemporary market,” says Williams, who is director of programing for video on demand. “And El is no different. He did an amazing job on the BET Awards: He sounded just like he did earlier in his career and showed new-schoolers what pure R&B is all about.”

SWITCHING IT UP

DeBarge enlisted both new- and old-schoolers to co-write and co-produce “Second Chance.” The former contingent includes producers Michael Angelo and Mischke; the latter boasts such names as Jimmy Jam & Terry Lewis and Kenneth “Babyface” Edmonds. In addition to the lead single, on which DeBarge unleashes his still formidable three-octave range, the album features the club track “Switch Up the Formats” with 50 Cent, the ballad “Lay With You” with Faith Evans and the uptempo “Five Seconds” with rapper Fabolous.

“I wasn’t tripping about whether the songs were fast or slow,” says DeBarge, whose back catalog has been covered or sampled by such artists as the Notorious B.I.G., Mariah Carey and Patti LaBelle. “I just wanted them to feel good. When something comes from the heart, then it will reach fans’ hearts.”

“El understands what his strengths are,” BET Networks president of music and specials Stephen Hill says. “He’s not trying to be 21 and still knows his way around strong lyrics.”

“He’s not hiding behind any kind of marketing ploy,” adds Williams, who met with DeBarge during his New York promotion run. “He has the sheen and energy of a new artist but is also humbled by his past experiences, as he shows in the inspirational first single.”

DeBarge, who logged several hits on his own in the ‘80s and ‘90s (“Who’s Johnny,” “Love Always”) and as a guest artist (Fourplay’s “After the Dance,” Quincy Jones’ “The Secret Garden”), recently appeared on BET’s “106 & Park” and Steve Harvey’s syndicated morning show. Noting that he’s grateful for a second chance, the singer says he’s not worried about making up for lost time.

”I‘m too glad to be sad,“ DeBarge says. ”I feel like I have something to offer the world, which is easier to get to now through Facebook, Twitter and the rest of the Internet.

“You can’t miss me,” he adds with a laugh. “I‘m back in the house, baby.”

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