October 25, 2010 / 7:16 PM / 9 years ago

Michael Jackson top-earning dead celebrity: report

NEW YORK (Reuters) - Michael Jackson’s sudden death sparked an outpouring of grief around the world, but fans also opened their wallets to make him this year’s top-earning dead celebrity with $275 million, Forbes said on Monday.

A card with a photograph of late entertainer Michael Jackson is placed among flowers during an event to commemorate the first anniversary of his death, in Leipzig, June 25, 2010. REUTERS/Fabrizio Bensch

Jackson raked in more than the combined total of the other 12 celebrities on the list, Forbes magazine said. He was ranked third on last year’s list with $90 million.

Elvis Presley came in second, earning $60 million from admissions to his former home, Graceland, which is now a museum and tourist attraction in Memphis, Tennessee, a Cirque de Soleil show and more than 200 licensing and merchandise deals.

“Jackson’s spot atop our top earning dead celebrities list should come as no surprise given the renewed fan interest in music, videos and all things Michael Jackson,” said Forbes writer Lacey Rose.

Jackson was 50 when he died in his Los Angeles home on June 25 last year, shortly before a planned series of comeback concerts in London. The singer left behind three children and a debt of $500 million.

But his estate has generated millions since his death, mostly through record sales, the “This Is It” concert movie, licensing rights, deals to release new albums and a Cirque du Soleil stage show in Las Vegas.

“Thanks to a lucrative catalog, hit film and album sales, the late king of pop earned more in the last year than Lady Gaga, Madonna and Jay-Z, combined,” said Rose.

Jackson’s physician, Dr. Conrad Murray, is awaiting trial on a charge that he is responsible for the singer’s death by administering a powerful anesthetic to help him sleep.


“The Lord of the Rings” author J.R.R. Tolkien, whose trilogy of novels was made into films by director Peter Jackson, came in at No. 3 on the Forbes list with earnings of $50 million, while Charles Schulz, the creator of Charlie Brown and Snoopy, came in fourth with $33 million.

Former Beatle John Lennon, who would have turned 70 this year, was ranked No. 5 with an income of $17 million.

“Many of the deceased icons on our list offer the marketing community name recognition, broad cultural appeal and, unlike their living counterparts, an indelible image that can’t be damaged by a rehab stint or tabloid story,” Rose said.

Presley, Tolkien, Schulz and Lennon all appeared on last year’s list, which was topped by fashion designer Yves Saint Laurent with $350 million after the sale of much of his estate. But Saint Laurent dropped off the list this year along with author Michael Crichton an artist Andy Warhol.

Along with Jackson, newcomers to this year’s list included Yankees baseball team owner George Steinbrenner at No. 9 with $8 million, and Swedish author Stieg Larsson, who wrote the popular mystery Millennium Trilogy novels that began with “The Girl with the Dragon Tattoo,” at No. 6 with $18 million.

A deceased celebrity needed to earn at least $5 million between October 1, 2009 and October 1, 2010 to make this year’s list, Forbes said. The magazine spoke to agents, lawyers and other sources to estimate annual gross earnings.

The full list can be seen at www.forbes.com/deadcelebs

Editing by Patricia Reaney

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