DETROIT (Billboard)- Kid Rock has unveiled his initial live performance plans to promote his new album, “Born Free.” It includes a nationally televised NFL halftime show on Thanksgiving Day and a stadium concert to celebrate his 40th birthday in January at home in Detroit.
Rock will kick off the first leg of the “Born Free” tour with a show on January 15, two days before his birthday, for about 60,000 at Detroit’s Ford Field.
Rock had previously announced the concert at his Halloween party on October 30, but a previously scheduled monster truck event had to be cleared off the stadium calendar in order to make room for the gig.
Country star Jamey Johnson will open the night, and some of Rock’s big-name musical friends are expected to be taking part in the show.
Rock announced 26 other concerts through March 12, mostly in the South and Midwest, with Johnson again as the opening act.
Rock told Billboard.com that he expects the shows to look different than they have to this point in his career.
“I went on the merit of the music alone the last few years,” he says. “This time we’re taking out a set. I’m like, ‘I got the music. Now let me give the people something to see,’ so we’re trying to figure out how do we create this set where it can turn into fire and strippers... and have an acoustic thing in the middle that’s truly heartfelt and we can do our country thing.”
In addition to the tour dates, the National Football League announced Tuesday that Rock and his Twisted Brown Trucker Band will play “Born Free’s” title track for the 2010 United Way Thanksgiving Halftime Show on November 25. That’s the day the Detroit Lions take on the New England Patriots Ford Field.
Some 1,000 fans will take part in the show on the field, including members of the National Guard and their families.
Editing by Zorianna Kit