December 7, 2010 / 12:58 AM / in 8 years

Canada to preview Oprah Winfrey's OWN before debut

TORONTO (Hollywood Reporter) - Canadians are to get a sneak peak at the OWN: Oprah Winfrey Network ahead of the media maven launching her network in Canada on March 1, 2011.

U.S talk show host Oprah Winfrey speaks to the audience during a special live show at Radio City Music Hall in celebration of O Magazine's 10th anniversary in New York City, May 7, 2010. REUTERS/Lucas Jackson

OWN is to launch stateside on January 1, 2011, two months ahead of the Canadian bow.

So Canadian license-holder Corus Entertainment is to air OWN programing in nested blocks through January and February on the women-targeted W Network and VIVA channels.

That sampling will include “Your OWN Show: Oprah’s Search for the Next TV Star,” day-and-date with the U.S. airdates for the TV competition series.

The OWN channel will then replace VIVA on March 1 to complete Winfrey’s march into Canada.

Other shows to promote OWN before its Canadian launch include “Season 25: Oprah Behind the Scenes,” “The Road to Your Own Show” and “Enough Already! With Peter Walsh.”

OWN is a joint venture between Harpo, Inc. and Discovery Communications and will eventually reach into around 80 million homes in the U.S. market on a rebranded Discovery Health Channel, and another six million Canadian homes that currently receive VIVA.

Editing by Zorianna Kit

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