April 10, 2011 / 4:28 PM / 8 years ago

Cartoon birds, bunnies rule world box office

LOS ANGELES (Reuters) - “Rio,” the 3D animated misadventure of a Brazilian macaw, soared at the international box office, earning about $55 million in its opening weekend, its distributor said on Sunday.

Cast member Hank Azaria (R) and son Hal attend the premiere of the film "Hop" in Los Angeles March 27, 2011. REUTERS/Phil McCarten

Ahead of its Friday debut in North America, the 20th Century Fox release got an early start in 72 countries, opening at No. 1 in nearly all of them.

Top markets included Russia ($10.4 million) and, naturally, Brazil ($8.3 million), where it ranked as the biggest opening ever for an animated cartoon.

The cartoon revolves around Blu, a rare blue macaw (voiced by Jesse Eisenberg of “The Social Network”), who returns to his native Brazil after a coddled existence as a smuggled pet in America.

It was directed by Carlos Saldanha, the Rio de Janeiro-born director of the “Ice Age” trilogy. Both those films and “Rio” were produced by Blue Sky Studios, and distributed by News Corp-owned Fox.

Animation also ruled in the United States and Canada, where the Easter-themed romp “Hop” was No. 1 for a second weekend, overcoming a challenge from a middling band of newcomers.

The live-action/computer-animated hybrid earned $21.7 million during the three days beginning Friday, taking its 10-day total to $68.2 million. Brash English comedian Russell Brand voices the teenage son of the Easter Bunny who dreams of becoming a rock’n’roll drummer in Hollywood.

The family picture was produced by Illumination Entertainment, the animation firm behind last year’s hit “Despicable Me,” and distributed by Universal Pictures, a unit of Comcast Corp’s NBC Universal.

Brand also claimed the No. 2 spot in North America with the costly new remake of “Arthur,” which opened with a disappointing $12.6 million.


But at least it did better than newly minted Oscar winner Natalie Portman’s medieval stoner comedy, “Your Highness,” which opened at No. 6 with just $9.5 million.

Also new were two films with young heroines. “Hanna,” an action movie starring 16-year-old Saoirse Ronan as an assassin, was No. 3 with $12.3 million. “Soul Surfer,” the true-life story of a teen who lost her arm to a shark, was No. 4 with $11.1 million. Both were in far fewer theaters than “Arthur.”

Stepping in for Dudley Moore, the star of the 1981 original, Brand plays a childish playboy. Helen Mirren fills in for John Gielgud as his quick-witted nanny. The film’s distributor, Warner Bros. Pictures, said it had hoped for an opening in the mid-teen millions. The film cost in the mid-$60 million range to make.

The Time Warner Inc unit said older audiences rushed out to see it — almost two-thirds of viewers were aged 25 and over — but those under 25 gave it a better rating in exit polls. The studio said it will tweak its marketing to focus on younger moviegoers during the spring break school holiday.

“Hanna” drew a younger audience, with almost two-thirds of viewers aged under 35, said distributor Focus Features. The studio also noted a strong support from Latino and black moviegoers. Focus is also part of NBC Universal.

“Soul Surfer,” an inspirational tale targeted in part at religious audiences, exceeded expectations and received a rare “A-plus” rating in exit surveys conducted by tracking firm CinemaScore, said Sony Corp-owned distributor TriStar Pictures.

AnnaSophia Robb stars in the $18 million picture as Bethany Hamilton, a surfer who overcame the odds to become a champion again after losing her arm. Women accounted for 80 percent of the audience, and 56 percent of viewers were aged under 25.

“Your Highness,” on the other hand, cost about $50 million to make and received an ominous “C-plus” CinemaScore rating. The spoof follows two royal brothers, played by Danny McBride and James Franco, on a quest to rescue the former’s bride. Portman plays a mysterious warrior. Universal Pictures said it was disappointed that its “bold idea” fell flat.

Reporting by Dean Goodman; Editing by Eric Beech

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