January 25, 2012 / 5:18 PM / in 6 years

Simon Cowell to launch DJ talent show

LONDON (Reuters) - TV personality and music producer Simon Cowell is launching a new talent competition to find the world’s best DJs.

<p>Judge Simon Cowell poses for photographers following a news conference for the television show "The X Factor" held in Los Angeles December 19, 2011. REUTERS/Phil McCarten</p>

Already known to television audiences in Britain and the United States as the acerbic judge on hit talent shows like “American Idol”, “The X Factor” and “Britain’s Got Talent”, the 52-year-old is looking to expand his empire.

“DJ’s are the new rock stars, it feels like the right time to make this show,” he said in a statement.

The new format will be co-produced by SYCO, Cowell’s joint venture with Sony Music, and Overbrook Entertainment, a U.S. entertainment company founded by Hollywood star Will Smith.

Sony Pictures Television will also be a partner in the venture, which has been in development for more than a year. Smith’s wife Jada Pinkett Smith has been involved for Overbrook.

The three parties said they would announce their broadcast partners in Britain and the United States soon.

Reporting by Mike Collett-White; editing by Patricia Reaney

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