July 23, 2009 / 2:10 PM / 10 years ago

Flashy is out as men seek security at work

NEW YORK (Reuters Life!) - Forget fast cars and wild women. The recession has changed the way many younger men are living, with stability and security at work and home becoming top priorities, according to a survey.

A model presents a creation by Israeli-American designer Alber Elbaz and Lucas Ossendrijver of the Netherlands for fashion house Lanvin as part of his men's Spring-Summer 2010 fashion collection in Paris June 28, 2009. REUTERS/Benoit Tessier

It showed that men are putting a bigger emphasis on security in their jobs and at home in a return to traditionalism, including smartening up their wardrobes, although they are continuing to embrace new technology at a fast pace.

“We have seen a clear move by men toward seeking more security in their finances, in their relationships and in the workplace,” said James Bassil, editor in chief of the website AskMen.com, which conducted the poll.

“It seems guys haven’t been as affected as negatively as they anticipated by the downturn but they’ve changed their habits pretty dramatically to anticipate losing their jobs or careers changed and are saving more money and seeking more stability in their jobs than in the past,” he added.

The annual lifestyle survey by AskMen.com (here) included 50,000 men in their 20s, 30s and 40s who were questioned about how the economic crisis had impacted their lives.

It showed that five percent more men than last year said stability and security were key attractions in a new job while salary was no longer the most important factor.

Last year 21 percent said salary was the major consideration for any new job but this dropped to 14 percent in 2009, while the number of men who cited personal achievement as the major motivator rose to 40 percent from 34 percent.

Bassil said this shift toward a more traditional approach in the workplace was also reflected in attitudes toward relationships.

The survey showed 84 percent of men think it’s important to have a girlfriend with serious “wife potential.”

“We saw this move toward more traditional relationships in 2008 as well but the numbers spiked up in 2009 with 12 percent more saying it was important that a girl has “wife potential” and 15 percent more men believing in marriage,” said Bassil.

The poll also showed that 84 percent of men own at least four pairs of shoes, 20 percent have at least four suits, and 50 percent have a daily skin care regime.

Seventy-five percent of men spend more time in front of their computer monitor than any other type of screen and email is going the way of the telephone with more men using Facebook than email.

But Twitter, the micro-blogging service that allows a user to send 140 character message, seemed to be something they could do without with 87 percent not using the service.

“The emotional affect of the economy has been dramatic enough that I don’t think guys will change their financial habits any time soon and go back to the free spending ways of a year or so ago,” Bassil said.

Writing by Belinda Goldsmith, Editing by Patricia Reaney

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