September 23, 2010 / 8:27 AM / in 7 years

Management Tip of the Day: Create a simple strategic principle

BOSTON (Reuters) - The Management Tip of the Day offers quick, practical management tips and ideas from Harvard Business Review and HBR.org (www.hbr.org). Any opinions expressed are not endorsed by Reuters.

<p>A man walks inside the Athens' stock exchange in Athens April 28, 2010. REUTERS/Yiorgos Karahalis</p>

“Helping employees understand a strategy while simultaneously motivating them to achieve it is a dire challenge for many leaders. Creating and sticking to a pithy, memorable, action-oriented phrase can help. When designed and executed well, a strategic principle gives employees clear direction while inspiring them to be flexible and take risks. A powerful strategic principle forces trade-offs between competing resources and provides a litmus test for decisions. When faced with a choice, an employee should be able to test her options against the strategic principle to make a decision that aligns with the company’s objectives.”

- Today’s Management Tip was adapted from HBR’s 10 Must Reads on Strategy, one of six HBR article collections in the popular 10 Must Reads series.

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