October 26, 2010 / 5:11 PM / 9 years ago

Madonna goes into global gym business

U.S. singer Madonna gestures as she performs during her Sticky and Sweet tour at the O2 Arena in London July 4, 2009. REUTERS/Luke MacGregor

LOS ANGELES (Reuters) - Madonna is to open a chain of gyms around the world that will merge fitness with entertainment, starting with one in Mexico City in mid-November.

Called the Hard Candy Fitness Centers — named after the pop singer’s 2008 album — the 10 new gyms are planned for Russia, Brazil, Argentina, and in European and Asian cities, according to a statement released on Monday.

Madonna, 52, a keen workout, exercise and dance fan, has teamed up with 24 Hour Fitness founder Mark Mastrov. Her manager Guy Oseary is also a partner in the venture.

Hard Candy managing director Chris Dedicik said that the Hard Candy Fitness Centers would be “a one of a kind experience merging fitness with entertainment.

The gyms will provide private and group training in kickboxing, yoga, zumba, barwork, capoeira as well as weights and specially-designed programs.

“Madonna’s touch will be everywhere,” Mastrov said.

Madonna will officially launch the Mexico City gym on November 29.

Reporting by Jill Serjeant, editig by Christine Kearney

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