December 13, 2010 / 1:32 PM / 8 years ago

Management Tip of the Day: The importance of design

A visitor walks across a floor pattern from an installation entitled "the wasteland" by Spanish artist Juan Munoz during the presentation of "Juan Munoz: A Retrospective" at the Guggenheim Museum in Bilbao May 26, 2008. REUTERS/Vincent West

BOSTON (Reuters) - Certain widely held misconceptions often keep leaders from harnessing the potential of good design, says Harvard Business Review.

The Management Tip of the Day offers quick, practical management tips and ideas from Harvard Business Review and ( Any opinions expressed are not endorsed by Reuters.

“There are many misconceptions about the value of design when it comes to products and services. Unfortunately, these widely held beliefs often keep leaders from realizing the potential of good design. Make sure the two most common ones aren’t holding you back:

1. Quality is more important than design. Quality is critical — there is no arguing that. But there doesn’t have to be a trade off between substance and style. In fact, design is a great way to convey quality.

2. Customers care more about price. That may be true, but it doesn’t have to be an either-or decision. Great design can be found at all price points. Use your desire to keep prices low to inspire your designers.”

-Today’s management tip was adapted from “Five Beliefs that Inhibit Good Design” by Deepa Prahalad.

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