December 15, 2010 / 2:50 PM / 8 years ago

Management Tip of the Day: Ways to manage your online image

A shopworker is reflected in the screen of an iPad tablet computer at an Apple store while demonstrating the device during its UK launch in central London May 28, 2010. REUTERS/Luke MacGregor

BOSTON (Reuters) - Your name is out there on the Internet, whether you like it or not, so you might as well take control of your online identity, says Harvard Business Review.

The Management Tip of the Day offers quick, practical management tips and ideas from Harvard Business Review and ( Any opinions expressed are not endorsed by Reuters.

“People are learning things about you from the internet, whether you like it or not. Instead of hiding (and who can really hide on the internet these days?), try these three ways to manage what others see and think about:

1. Search your name online regularly. Compare your results with those of your peers to be sure you are displaying the public image you want to.

2. Post public content. If you want more returns, or perhaps more relevant returns, put content out there. Comment on a blog, start tweeting, and update your Facebook page.

3. Create a business profile. Facebook shouldn’t be your only presence. Choose a broad network like LinkedIn and create a profile highlighting your professional experience.”

-Today’s management tip was adapted from “What’s Your Personal Social Media Strategy?” by Soumitra Dutta.

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